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Search Engine Optimization Is Like Science
Steve+Search Engine Optimization or (SEO) for short, is viewed by so many business people as some kind of voodoo science or computer geek type of process, that only the PHD's of the online marketing world could ever know about and understand. Search engine optimization is...
How To Create Share Worthy Content
Steve+Content that is emotionally-charged that is placed in front of the right audience can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor. Here’s a look...
Reputation IS A Marketing Plan!
Steve+Reputation IS a Marketing Plan! There is no doubt that reputation can make or break a business. Typically, your reputation, whether good or bad, will be spread by word of mouth. These days, however, more and more potential customers are going online and searching for...
Why is Search Engine Optimization Such a Big Deal?
Steve+That's a good question! If you own a business or have been thinking about launching a business, the words Search Engine Optimization (SEO) have definitely come up. What is SEO and why is it so important to the success of your business? Simply put, SEO is one of the...
5 Ways To Lower Your Bounce Rate
Steve+If you have ever used Google Analytics, you have probably seen a column labeled “Bounce Rate”. Have you ever seen this? The numbers listed under this header represent the percent of website visitors who left your website quickly. Having a high Page Bounce Rate could...
Getting Started With Online Marketing
Steve+Getting started with online marketing is the hardest part. It’s real easy to get stuck in your ways, and it’s more true for that to happen when you're a business owner, especially when you're getting started with your online marketing. Running a successful business is...
Google Changes Confuses Almost Everyone
Steve+Google Is Testing Different Colors For Stars Ratings In Search Results Right Now! They're testing red, blue, green, gray and bright yellow stars for local ratings. So I was looking at my formerly beautiful 5 star reviews all over the search results and viola... now...
Hоw Cаn SEO Benefit Yоur Business
Steve+SEO - Whаt іѕ Search Engine Optimization аnd Hоw іt Cаn Benefit Yоur Business Whаt іѕ Search Engine Optimization? SEO Definition: Search Engine Optimization, whісh іѕ аlѕо known аѕ SEO, іѕ thе process оf increasing thе volume аnd quality оf traffic tо a website frоm...
So You Think You Can “Trick” Google?
Steve+Just a couple years ago, search-engine optimization (SEO) was considered a specialized knowledge of how to manipulate Google’s search rankings with stealth, secret tactics. Back then, it was an accurate assessment, but the SEO industry has matured. It is now a...
Tips For Local SEO In 2015
Steve+After Google's most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how your local business can do well in search in 2015... Local SEO: Many businesses are starting to look forward to 2015 and discuss their...
5 PPC Advertising Tips
Steve+5 PPC Advertising Tips For Better PPC Results Pay-per-click advertising can be expensive, tedious, time-consuming, and sometimes downright overwhelming to get right. There are plenty of PPC campaigns that start off sounding good during the planning stages and fall...
Content Marketing Strategies
Steve+Content marketing can be a wolf in sheep’s clothing for small businesses. What may seem like the easiest discipline of all marketing strategies is actually one of the hardest, most time consuming and can be the most expensive. As the founder of Pinetop Group, a...
Is Search Engine Submission Necessary?
Steve+The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to...
Can Any Inbound Linking Hurt My Ranking?
Steve+The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For...
The Importance of Anchor Text in Back-links
Steve+The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
Absolute Links vs. Relative Links – SEO Value
Steve+The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe...
Incorporation of Company Branding and SEO
Steve+SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
Strategic Use of Images in Search Engine Optimization
Steve+When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...