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Search Engine Optimization Is Like Science

Search Engine Optimization or (SEO) for short, is viewed by so many business people as some kind of voodoo science or computer geek type of process, that only the PHD's of the online marketing world could ever know about and understand. Search engine optimization is...

How To Create Share Worthy Content

Content that is emotionally-charged that is placed in front of the right audience can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor. Here’s a look...

Reputation IS A Marketing Plan!

Reputation IS a Marketing Plan! There is no doubt that reputation can make or break a business. Typically, your reputation, whether good or bad, will be spread by word of mouth. These days, however, more and more potential customers are going online and searching for...

Why is Search Engine Optimization Such a Big Deal?

That's a good question! If you own a business or have been thinking about launching a business, the words Search Engine Optimization (SEO) have definitely come up. What is SEO and why is it so important to the success of your business? Simply put, SEO is one of the...

5 Ways To Lower Your Bounce Rate

If you have ever used Google Analytics, you have probably seen a column labeled “Bounce Rate”. Have you ever seen this? The numbers listed under this header represent the percent of website visitors who left your website quickly. Having a high Page Bounce Rate could...

Google Changes Confuses Almost Everyone

Google Is Testing Different Colors For Stars Ratings In Search Results Right Now! They're testing red, blue, green, gray and bright yellow stars for local ratings. So I was looking at my formerly beautiful 5 star reviews all over the search results and viola... now...

Hоw Cаn SEO Benefit Yоur Business

SEO - Whаt іѕ Search Engine Optimization аnd Hоw іt Cаn Benefit Yоur Business Whаt іѕ Search Engine Optimization? SEO Definition: Search Engine Optimization, whісh іѕ аlѕо known аѕ SEO, іѕ thе process оf increasing thе volume аnd quality оf traffic tо a website frоm...

Tips For Local SEO In 2015

After Google's most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how your local business can do well in search in 2015... Local SEO: Many businesses are starting to look forward to 2015 and discuss their...

5 PPC Advertising Tips

5 PPC Advertising Tips For Better PPC Results Pay-per-click advertising can be expensive, tedious, time-consuming, and sometimes downright overwhelming to get right. There are plenty of PPC campaigns that start off sounding good during the planning stages and fall...

Content Marketing Strategies

Content marketing can be a wolf in sheep’s clothing for small businesses. What may seem like the easiest discipline of all marketing strategies is actually one of the hardest, most time consuming and can be the most expensive. As the founder of Pinetop Group, a...

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to...

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For...