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Search Engine Optimization Is Like Science

Search Engine Optimization Is Like Science

Search Engine Optimization or (SEO) for short, is viewed by so many business people as some kind of voodoo science or computer geek type of process, that only the PHD's of the online marketing world could ever know about and understand. Search engine optimization is...

How To Create Share Worthy Content

How To Create Share Worthy Content

Content that is emotionally-charged that is placed in front of the right audience can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor. Here’s a look...

Reputation IS A Marketing Plan!

Reputation IS A Marketing Plan!

Reputation IS a Marketing Plan! There is no doubt that reputation can make or break a business. Typically, your reputation, whether good or bad, will be spread by word of mouth. These days, however, more and more potential customers are going online and searching for...

Why is Search Engine Optimization Such a Big Deal?

Why is Search Engine Optimization Such a Big Deal?

That's a good question! If you own a business or have been thinking about launching a business, the words Search Engine Optimization (SEO) have definitely come up. What is SEO and why is it so important to the success of your business? Simply put, SEO is one of the...

5 Ways To Lower Your Bounce Rate

5 Ways To Lower Your Bounce Rate

If you have ever used Google Analytics, you have probably seen a column labeled “Bounce Rate”. Have you ever seen this? The numbers listed under this header represent the percent of website visitors who left your website quickly. Having a high Page Bounce Rate could...

Google Changes Confuses Almost Everyone

Google Changes Confuses Almost Everyone

Getting started with online marketing is the hardest part. It’s real easy to get stuck in your ways, and it’s more true for that to happen when you're a business owner, especially when you're getting started with your online marketing. Running a successful business is...

Why is Search Engine Optimization Such a Big Deal?

So You Think You Can “Trick” Google?

SEO - Whаt іѕ Search Engine Optimization аnd Hоw іt Cаn Benefit Yоur Business Whаt іѕ Search Engine Optimization? SEO Definition: Search Engine Optimization, whісh іѕ аlѕо known аѕ SEO, іѕ thе process оf increasing thе volume аnd quality оf traffic tо a website frоm...

Tips For Local SEO In 2015

Tips For Local SEO In 2015

Just a couple years ago, search-engine optimization (SEO) was considered a specialized knowledge of how to manipulate Google’s search rankings with stealth, secret tactics. Back then, it was an accurate assessment, but the SEO industry has matured. It is now a...

5 PPC Advertising Tips

5 PPC Advertising Tips

After Google's most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how your local business can do well in search in 2015... Local SEO: Many businesses are starting to look forward to 2015 and discuss their...

Content Marketing Strategies

Content Marketing Strategies

5 PPC Advertising Tips For Better PPC Results Pay-per-click advertising can be expensive, tedious, time-consuming, and sometimes downright overwhelming to get right. There are plenty of PPC campaigns that start off sounding good during the planning stages and fall...

Is Search Engine Submission Necessary?

Is Search Engine Submission Necessary?

Content marketing can be a wolf in sheep’s clothing for small businesses. What may seem like the easiest discipline of all marketing strategies is actually one of the hardest, most time consuming and can be the most expensive. As the founder of Pinetop Group, a...

5 PPC Advertising Tips

Can Any Inbound Linking Hurt My Ranking?

Just a couple years ago, search-engine optimization (SEO) was considered a specialized knowledge of how to manipulate Google’s search rankings with stealth, secret tactics. Back then, it was an accurate assessment, but the SEO industry has matured. It is now a...